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Samacheer Kalvi 7th Social Science Books English Medium Media and Democracy

Social Science : Civics : Term 2 Unit 2 : Media and Democracy

I. Choose the correct answer

1. Which one of the following comes under print media?

  1. Radio
  2. Television
  3. Newspaper
  4. Internet

Ans : Newspaper

2. Which one of the following is the broadcast media?

  1. Magazines
  2. Journals
  3. Newspaper
  4. Radio

Ans : Radio

3. Which invention has brought the world closure?

  1. Typewriter
  2. Television
  3. Telex
  4. None of these

Ans : Television

4. Which is mass media?

  1. Radio
  2. Television
  3. Both a & b
  4. None of these

Ans : Both a & b

5. Why is it necessary for media to be independent?

  1. to earn money
  2. to encourage company
  3. to write balanced report
  4. None of these

Ans : to write balanced report

II. Fill in the Blanks.

1. _____________ have made the world smaller and closer

Ans : Mass Media

2. Every individual person is a medium of __________

Ans : Expression

3. Printing press was invented by _________

Ans : Johannes Gutenberg

4. ________ is a code of values which govern our lives.

Ans : Ethics

5. ________ is the radio broadcast of the government of India

Ans : Akashvani

III. Match the following

1. Narrowcast MediaFilms
2. Social mediaposters
3. Print mediaSeminar
4. Web mediaGoogle web site
5. Broadcast mediaFacebook

 Ans : 1 – C, 2 – E, 3 – B, 4 – D, 5 – A

IV.Consider the following statements. Tick (√) the appropriate answer.

1. Assertion: Print media has been referred to as peoples university

Reason: The perform the role of public informer, educate, custodian of public interest.

  1. A is correct and R is the correct explanation of A
  2. A is correct and R is not the correct explanation of A
  3. A is wrong and R is correct
  4. Both are wrong

Ans : A is correct and R is the correct explanation of A

2. Find the odd one .

a) Newspapers(b) Magazine(c) Journals(d) Twitter

Ans: (d) Twitter

3. Consider the following statements and find out which is/are correct

a. Media is generally the agency for inter-personal communication

b. Media is very powerful entity on the earth

c. Media plays a prominent role in the formation of public opinion.

d. Media does not have any respobsibility.

  1. a,b and c are correct
  2. a, c and d are correct
  3. b, c and d are correct
  4. a,b and d are correct

Ans : a,b and c are correct

V. Answer in one or two sentences

1. What is media?

Media is generally the agency for inter-personal communication. Media im in A every broadcasting and narrowcasting medium.

2. How does the public get the news about the decision that are taken in the Legislative Assembly?

The procedure is as follows :

  • After the discussion is over in the Legislative Assembly, a press conference called by the minister so as to pass on the necessary information.
  • The Minister then explains all the steps decided and taken by the government to press and media personal.
  • The press and media personnel clarify any doubts related to the meeting
  • All the information is published in the newspapers and shown on TV Channels

3. What are the importance of local media?

Local media is important because it can generate quick and on the spot informal ion about the facts which are going on and make the people aware of it. It is a very good medium for getting news instantly.

4. Media is the fourth pillar of democracy. Justify

Media ensures the transparency in the working of all the above three systems. Thus fourth pillar of democracy ensures that all people living in far off areas of country are aware of what’s happening in rest of the country.

5. State any two responsibility of media.

  • Maintain transparency in government.
  • Help people in nourishing their rights.

VI. Answer the following in detail

1. How can we classify media?

Narrowcast Media

  • Cable Television
  • Direct mail
  • Seminar

Broadcast Media

  • Films
  • Television
  • Radio

Print Media

  • Newspapers
  • Magazine
  • Journals
  • Books
  • Posters
  • Reports.

Web Media

  • Google website
  • Blogs

Social Media

  • Twitter
  • Facebook
  • WhatsApp
  • Instagram

2. In what ways does the media play an important role in a democracy?

  • Media is the back bone of democracy.
  • In our democratic society mass media is the driving force of public opinion
  • Media strengthens the democratic value. It enlightens and empowers the peop I o.
  • It can educate the voters and ensures that government is transparenl .m l accountable.
  • Media carry every report of action of administration of the government
  • Based on the information, the citizen can learn about the functioning ol Mi government and day to day happenings taking place around them.

3. What are the advantages of media?

  • People get the latest news in a very short time
  • People get to bring out their hidden talents.
  • Great in promoting mass consumer products.
  • Serves as a good source of entertainment
  • Media leads to diffusion of different cultures.

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